What Is A Viral Marketing Campaign?

Posted on September 4, 2009. Filed under: Uncategorized | Tags: |

If you have been online for any amount of time then you will no doubt have heard the phrase viral marketing campaign. If you have no idea what this is then this post is for you. A viral marketing campaign is an amazing way to get people talking about you and your product and it is also a great way to create brand awareness. It is something that all new internet marketers should be aware of and it is something that should always be included in your marketing plans.

Most viral marketing campaigns are carried out online but you can use them offline too.

Viral marketing has often been called refer a friend and in the early days this type of viral marketing campaign was an email marketing campaign. It received a great deal of attention and today this method of marketing has expanded. Now you can use your viral marketing campaign in a number of different ways and the most popular method of viral marketing today has to be Twitter and social networking.

A viral marketing campaign is all about getting yourself and your product noticed whilst not having to do all the work yourself. The aim of a viral marketing campaign is that news of your product or service spreads quickly and easily and this is why you need to ensure that your campaign is well researched and put together.

Your viral marketing campaign should encourage people to spread the news and information that they receive from you. There are a number of things that you can do to ensure that your viral marketing campaign is extremely successful and we will delve deeper into these in the follow up posts on this blog.

This first post is really just an introduction and to explain exactly what a viral marketing campaign is.

To sum up, a viral marketing campaign is a marketing tactic in which you use strategies that will encourage people to take about and spread the news about the product or service that you are offering.

Tomorrow we will talk about viral marketing and its advantages.

Until next time,

Market Wisely,

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